Steven is a "lifer" in the industry with over 40 years of experience. He started in the bicycle biz at 14 years old in a small shop in Havertown, PA where he learned how to properly turn wrenches and learn the cycling industry from the ground up. At 21, he purchased his first bike shop, Steve's Bike and Fitness, that later became a premier triathlon and road shop located in East Norriton, PA. Seeing a need in the triathlon community, Steven started his own bike brand, Elite Bicycles that had a strong brand loyalty. Steven went to became a product manager for many elite level brands of bicycles including Kestrel, Fuji, Blue Bicycles, and Ceepo. More recently, he has managed some of the top Electric bicycle brands including Promovec and Wolff.

Steven holds certifications from the East Coast Bicycles Academy, Serotta Fitting, and Fit Kit and has been fitting athletes to bicycles for over 30 years.

Rich has been in the bicycle industry for almost 40 years. His love of cycling started in his early 20’s as a substitute for smoking. He raced for several years in USCF amateur racing. He has earned certifications from East Coast Bicycle Academy and Fit Kit and began as a professional bike mechanic in 1988. During that time, he also gained experience wrenching for a local seasonal pro team. He came to work for Steven at Steve’s Bike and Fitness in 1991 where he did fittings, and built and repaired both standard and custom bikes.

Rich’s love for the sport is not just professional. He's also passionate about teaching and sharing the sport with others by volunteering. These have included bicycle safety training classes for kids, developing and leading a 5-year volunteer tandem cycling program for students at Overbrook School for the Blind, and coaching for the local Special Olympics and Camp Abilities.